Journal

Thoughts on product design, AI,
simplicity, and the craft of
building useful things.

01

Designing for clarity

Clarity is not the absence of content.
It's the result of intentional choices.

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Designing for clarity
02

What AI changes
in product design

AI is not just another feature.
It's a shift in how products
understand and support people.

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What AI changes in product design
03

Design systems
beyond components

A design system is not a library.
It's a shared language.

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Design systems beyond components
04

Why users ignore
perfectly designed
interfaces

The problem is rarely in the UI.
It's usually in the mental model.

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Why users ignore perfectly designed interfaces
05

Designing for trust

Trust is not a feature.
It's a feeling you earn over time.

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Designing for trust